Lightwave Event Artists
Visual identity for Lightwave Event Artists. Lightwave offers photography, videography, live music, and light and sound production to a myriad of private events all across the US.
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Conception, naming, visual identity, and website design for an events company.
Common Factor handled the project's conception, development, naming, visual identity, and website design. The goal was to emphasize the company's professionalism, technology, and unfaltering mission: to always create and capture amazing parties.
Lightwave's services fall into two main categories: sound (live music) and light (photo and videography). We took that simple concept and built an identity around a straightforward, allusive symbol representing both—the pentagram and refracted light.
The bold wordmark is constructed from simple geometric shapes.
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