Let’s talk.
Tell us about your project, question, or idea. We’ll get back to you within 1–2 business days.
Tell us about your project, question, or idea. We’ll get back to you within 1–2 business days.
New York, NY
135 Madison Ave., Floor 5, New York, NY 10016
FAQs
Answers to common questions about our process, services, and how we work.
We're a product and brand partner for early-stage teams. We help founders and innovation teams turn ambiguous ideas into tangible, working products — from high-fidelity prototypes to production-ready V1 foundations. We connect strategy, product design, and brand expression so everything moves in the same direction. We also heavily leverage AI tools and workflows across everything we do, so our small team moves with the speed and output of a much larger one.
B2B tech startups, mostly pre-seed through Series A — sometimes Series B/C teams exploring a new product bet. Our clients are usually founder-led teams with engineering talent but no dedicated product or design function, or product teams with plenty of ideas but limited bandwidth to shape them into something real.
We're not a design studio. Most agencies hand you polished visuals disconnected from how the product actually works. We start with product architecture, user flows, and technical constraints — then shape the experience and brand expression together. We also build AI into our process, using it to accelerate research, exploration, and iteration so you get better results in less time. The result is a coherent system your team can build on, not a deck to admire.
Most engagements start as focused, time-bound sprints — typically a few weeks, not months. We define the concept, product shape, and narrative foundation, then move into designing and building a meaningful first version. For teams that want continued support, we also work on an ongoing basis — providing steady product and brand guidance as your company evolves. Whether it's a sprint or a longer partnership, we stay close and move fast.
Tangible artifacts you can act on: high-fidelity prototypes, design systems, product specifications, brand foundations, and in some cases production-ready builds. Because we use AI-assisted workflows for everything from content generation to design exploration, we cover more ground than you'd expect from a team our size. We also offer a 90-day tune-up after launch to refine based on real-world feedback.
We embed, we don't impose. Common Factor operates as a focused extension of your team — adapting to your workflows and tooling, staying close to decision-makers, and moving at the pace of the business. No heavy onboarding, no bureaucracy.
We're a product and brand partner for early-stage teams. We help founders and innovation teams turn ambiguous ideas into tangible, working products — from high-fidelity prototypes to production-ready V1 foundations. We connect strategy, product design, and brand expression so everything moves in the same direction. We also heavily leverage AI tools and workflows across everything we do, so our small team moves with the speed and output of a much larger one.
B2B tech startups, mostly pre-seed through Series A — sometimes Series B/C teams exploring a new product bet. Our clients are usually founder-led teams with engineering talent but no dedicated product or design function, or product teams with plenty of ideas but limited bandwidth to shape them into something real.
We're not a design studio. Most agencies hand you polished visuals disconnected from how the product actually works. We start with product architecture, user flows, and technical constraints — then shape the experience and brand expression together. We also build AI into our process, using it to accelerate research, exploration, and iteration so you get better results in less time. The result is a coherent system your team can build on, not a deck to admire.
Most engagements start as focused, time-bound sprints — typically a few weeks, not months. We define the concept, product shape, and narrative foundation, then move into designing and building a meaningful first version. For teams that want continued support, we also work on an ongoing basis — providing steady product and brand guidance as your company evolves. Whether it's a sprint or a longer partnership, we stay close and move fast.
Tangible artifacts you can act on: high-fidelity prototypes, design systems, product specifications, brand foundations, and in some cases production-ready builds. Because we use AI-assisted workflows for everything from content generation to design exploration, we cover more ground than you'd expect from a team our size. We also offer a 90-day tune-up after launch to refine based on real-world feedback.
We embed, we don't impose. Common Factor operates as a focused extension of your team — adapting to your workflows and tooling, staying close to decision-makers, and moving at the pace of the business. No heavy onboarding, no bureaucracy.
We're a product and brand partner for early-stage teams. We help founders and innovation teams turn ambiguous ideas into tangible, working products — from high-fidelity prototypes to production-ready V1 foundations. We connect strategy, product design, and brand expression so everything moves in the same direction. We also heavily leverage AI tools and workflows across everything we do, so our small team moves with the speed and output of a much larger one.
B2B tech startups, mostly pre-seed through Series A — sometimes Series B/C teams exploring a new product bet. Our clients are usually founder-led teams with engineering talent but no dedicated product or design function, or product teams with plenty of ideas but limited bandwidth to shape them into something real.
We're not a design studio. Most agencies hand you polished visuals disconnected from how the product actually works. We start with product architecture, user flows, and technical constraints — then shape the experience and brand expression together. We also build AI into our process, using it to accelerate research, exploration, and iteration so you get better results in less time. The result is a coherent system your team can build on, not a deck to admire.
Most engagements start as focused, time-bound sprints — typically a few weeks, not months. We define the concept, product shape, and narrative foundation, then move into designing and building a meaningful first version. For teams that want continued support, we also work on an ongoing basis — providing steady product and brand guidance as your company evolves. Whether it's a sprint or a longer partnership, we stay close and move fast.
Tangible artifacts you can act on: high-fidelity prototypes, design systems, product specifications, brand foundations, and in some cases production-ready builds. Because we use AI-assisted workflows for everything from content generation to design exploration, we cover more ground than you'd expect from a team our size. We also offer a 90-day tune-up after launch to refine based on real-world feedback.
We embed, we don't impose. Common Factor operates as a focused extension of your team — adapting to your workflows and tooling, staying close to decision-makers, and moving at the pace of the business. No heavy onboarding, no bureaucracy.