Common Factor is a product and brand partner that helps teams translate ambiguity into tangible, working products without slowing them down.
Common Factor is a product and brand partner that helps teams translate ambiguity into tangible, working products without slowing them down.
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About us
(01)
We connect business goals, user behavior, and technical constraints into one coherent direction.
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Healthcare & Healthtech
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B2B SaaS
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AI-Native Products
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Entertainment & Media
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Arts & Culture
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Healthcare & Healthtech
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B2B SaaS
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Entertainment & Media
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AI-Native Products
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Arts & Culture
Common Factor helps teams move from talking about a product to having one.
Common Factor helps teams move from talking about a product to having one.
© 2026 Common Factor
© 2026 Common Factor
Teams we’ve partnered with.
(02)
From AI-native startups to arts organizations, we work with teams who need to move fast and ship something real.
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Why us
(03)
From “we think” to “here it is”. We help teams move from idea to a meaningful first version.
Tangible first versions, not decks
Scoped tight for momentum
Prototypes to production-ready
AI-accelerated design and strategy
Ship what you can learn from
Shaping products for startups and innovation teams
5/5
“We were building our first product from scratch and needed a partner who could keep up. Common Factor embedded with our team and shaped the product architecture, design, and brand identity — all at once. They didn't slow us down. They made us faster.”
Troy Bannister
Onboard AI — Founder
Connect the Dots
We align business goals, user behavior, and technical constraints into one coherent direction.
Structure Before Polish
We focus on product architecture and flows first — reducing rework and downstream drift.
Weeks, Not Quarters
AI-powered workflows and a focused scope mean we move in weeks, not quarters — turning ambiguity into something real you can put in front of customers.
Built with you.
A focused extension of your team — bringing clarity and momentum through modern tools, not heavy process.
Tangible first versions, not decks
Scoped tight for momentum
Prototypes to production-ready
AI-accelerated design and strategy
Ship what you can learn from
Shaping products for startups and innovation teams
5/5
“We were building our first product from scratch and needed a partner who could keep up. Common Factor embedded with our team and shaped the product architecture, design, and brand identity — all at once. They didn't slow us down. They made us faster.”
Troy Bannister
Onboard AI — Founder
Connect the Dots
We align business goals, user behavior, and technical constraints into one coherent direction.
Structure Before Polish
We focus on product architecture and flows first — reducing rework and downstream drift.
Weeks, Not Quarters
AI-powered workflows and a focused scope mean we move in weeks, not quarters — turning ambiguity into something real you can put in front of customers.
Built with you.
A focused extension of your team — bringing clarity and momentum through modern tools, not heavy process.
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Services
(04)
Product Design
01
We define the full product experience — architecture, flows, interaction logic, and visual system — using AI-assisted exploration to test more directions and converge faster.
Product architecture
User flows + interaction design
High-fidelity prototypes
AI-assisted design exploration
System logic definition
Responsive design
Design Systems
02
We build scalable, consistent design systems that keep product teams aligned as they grow — with AI tooling to accelerate component generation, documentation, and token management.
Component libraries
Design tokens + standards
AI-accelerated documentation
Developer handoff specs
Pattern governance
Brand Identity
03
We shape the visual and narrative foundation of a product — identity, positioning, and expression — leveraging AI workflows for rapid concept exploration and content generation.
Logo + visual identity
Brand positioning
AI-powered content + messaging
Typography + color systems
Brand guidelines
UI/UX
04
We design interfaces grounded in real user behavior and technical constraints — enhanced by AI-driven research synthesis and rapid prototyping.
Interface design
AI-augmented UX research
Wireframes + prototypes
Accessibility
Information architecture
Usability audits
Motion
05
We use motion to clarify, not decorate. Purposeful animation that reinforces product logic, guides attention, and communicates state changes.
Interaction animations
Micro-interactions
Transition design
Motion guidelines
Prototype animations
Web Design
06
We design and build marketing sites and landing pages that clearly communicate the product story — fast, focused, and conversion-aware.
Marketing websites
Landing pages
Responsive design
CMS integration
Performance optimization
Strategy
07
We help teams get aligned before pixels start. Product direction, positioning, and scope — grounded in business goals, user needs, and what can actually be built.
Product scoping
Market positioning
Competitive analysis
Roadmap definition
Stakeholder alignment
Product Design
We define the full product experience — architecture, flows, interaction logic, and visual system — using AI-assisted exploration to test more directions and converge faster.
Product architecture
User flows + interaction design
High-fidelity prototypes
AI-assisted design exploration
System logic definition
Responsive design
Design Systems
We build scalable, consistent design systems that keep product teams aligned as they grow — with AI tooling to accelerate component generation, documentation, and token management.
Component libraries
Design tokens + standards
AI-accelerated documentation
Developer handoff specs
Pattern governance
Brand Identity
We shape the visual and narrative foundation of a product — identity, positioning, and expression — leveraging AI workflows for rapid concept exploration and content generation.
Logo + visual identity
Brand positioning
AI-powered content + messaging
Typography + color systems
Brand guidelines
UI/UX
We design interfaces grounded in real user behavior and technical constraints — enhanced by AI-driven research synthesis and rapid prototyping.
Interface design
AI-augmented UX research
Wireframes + prototypes
Accessibility
Information architecture
Usability audits
Motion
We use motion to clarify, not decorate. Purposeful animation that reinforces product logic, guides attention, and communicates state changes.
Interaction animations
Micro-interactions
Transition design
Motion guidelines
Prototype animations
Web Design
We design and build marketing sites and landing pages that clearly communicate the product story — fast, focused, and conversion-aware.
Marketing websites
Landing pages
Responsive design
CMS integration
Performance optimization
Strategy
We help teams get aligned before pixels start. Product direction, positioning, and scope — grounded in business goals, user needs, and what can actually be built.
Product scoping
Market positioning
Competitive analysis
Roadmap definition
Stakeholder alignment
Product Design
We define the full product experience — architecture, flows, interaction logic, and visual system — using AI-assisted exploration to test more directions and converge faster.
Product architecture
User flows + interaction design
High-fidelity prototypes
AI-assisted design exploration
System logic definition
Responsive design
Design Systems
We build scalable, consistent design systems that keep product teams aligned as they grow — with AI tooling to accelerate component generation, documentation, and token management.
Component libraries
Design tokens + standards
AI-accelerated documentation
Developer handoff specs
Pattern governance
Brand Identity
We shape the visual and narrative foundation of a product — identity, positioning, and expression — leveraging AI workflows for rapid concept exploration and content generation.
Logo + visual identity
Brand positioning
AI-powered content + messaging
Typography + color systems
Brand guidelines
UI/UX
We design interfaces grounded in real user behavior and technical constraints — enhanced by AI-driven research synthesis and rapid prototyping.
Interface design
AI-augmented UX research
Wireframes + prototypes
Accessibility
Information architecture
Usability audits
Motion
We use motion to clarify, not decorate. Purposeful animation that reinforces product logic, guides attention, and communicates state changes.
Interaction animations
Micro-interactions
Transition design
Motion guidelines
Prototype animations
Web Design
We design and build marketing sites and landing pages that clearly communicate the product story — fast, focused, and conversion-aware.
Marketing websites
Landing pages
Responsive design
CMS integration
Performance optimization
Strategy
We help teams get aligned before pixels start. Product direction, positioning, and scope — grounded in business goals, user needs, and what can actually be built.
Product scoping
Market positioning
Competitive analysis
Roadmap definition
Stakeholder alignment
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Process
(04)
From ambiguity to product. Here’s how we get there.
A structured but flexible approach — powered by modern tools and built around your team's pace.
Sprint to Clarity
A1
Define the concept, product shape, and narrative foundation. We use AI-assisted research and synthesis to align business goals, user behavior, technical constraints, and positioning into a clear system direction — fast.
Sprint to Clarity
A1
Define the concept, product shape, and narrative foundation. We use AI-assisted research and synthesis to align business goals, user behavior, technical constraints, and positioning into a clear system direction — fast.
Sprint to Clarity
A1
Define the concept, product shape, and narrative foundation. We use AI-assisted research and synthesis to align business goals, user behavior, technical constraints, and positioning into a clear system direction — fast.
First Version Build
A2
Design and define a meaningful first version. From high-fidelity prototypes to production-ready V1 foundations, we shape the product experience and the brand expression that supports it — using AI workflows to explore more options in less time.
First Version Build
A2
Design and define a meaningful first version. From high-fidelity prototypes to production-ready V1 foundations, we shape the product experience and the brand expression that supports it — using AI workflows to explore more options in less time.
First Version Build
A2
Design and define a meaningful first version. From high-fidelity prototypes to production-ready V1 foundations, we shape the product experience and the brand expression that supports it — using AI workflows to explore more options in less time.
Market-Ready Launch
A3
Prepare the product to meet the real world. We refine messaging, surface positioning, and core touchpoints so the product lands clearly with customers.
Market-Ready Launch
A3
Prepare the product to meet the real world. We refine messaging, surface positioning, and core touchpoints so the product lands clearly with customers.
Market-Ready Launch
A3
Prepare the product to meet the real world. We refine messaging, surface positioning, and core touchpoints so the product lands clearly with customers.
90-Day Tune-Up
A4
Refine based on real-world feedback. We adjust flows, sharpen positioning, and reinforce coherence after usage and market exposure — without losing momentum.
90-Day Tune-Up
A4
Refine based on real-world feedback. We adjust flows, sharpen positioning, and reinforce coherence after usage and market exposure — without losing momentum.
90-Day Tune-Up
A4
Refine based on real-world feedback. We adjust flows, sharpen positioning, and reinforce coherence after usage and market exposure — without losing momentum.
Evolve Together
B
For teams that want sustained momentum. We remain embedded to evolve the product and its expression — expanding features, refining structure, and protecting clarity as complexity grows.
Evolve Together
B
For teams that want sustained momentum. We remain embedded to evolve the product and its expression — expanding features, refining structure, and protecting clarity as complexity grows.
Evolve Together
B
For teams that want sustained momentum. We remain embedded to evolve the product and its expression — expanding features, refining structure, and protecting clarity as complexity grows.
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FAQs
(05)
Quick answers
What we do, how we work, and what to expect when you partner with Common Factor.
We're a product and brand partner for early-stage teams. We help founders and innovation teams turn ambiguous ideas into tangible, working products — from high-fidelity prototypes to production-ready V1 foundations. We connect strategy, product design, and brand expression so everything moves in the same direction. We also heavily leverage AI tools and workflows across everything we do, so our small team moves with the speed and output of a much larger one.
B2B tech startups, mostly pre-seed through Series A — sometimes Series B/C teams exploring a new product bet. Our clients are usually founder-led teams with engineering talent but no dedicated product or design function, or product teams with plenty of ideas but limited bandwidth to shape them into something real.
We're not a design studio. Most agencies hand you polished visuals disconnected from how the product actually works. We start with product architecture, user flows, and technical constraints — then shape the experience and brand expression together. We also build AI into our process, using it to accelerate research, exploration, and iteration so you get better results in less time. The result is a coherent system your team can build on, not a deck to admire.
Most engagements start as focused, time-bound sprints — typically a few weeks, not months. We define the concept, product shape, and narrative foundation, then move into designing and building a meaningful first version. For teams that want continued support, we also work on an ongoing basis — providing steady product and brand guidance as your company evolves. Whether it's a sprint or a longer partnership, we stay close and move fast.
Tangible artifacts you can act on: high-fidelity prototypes, design systems, product specifications, brand foundations, and in some cases production-ready builds. Because we use AI-assisted workflows for everything from content generation to design exploration, we cover more ground than you'd expect from a team our size. We also offer a 90-day tune-up after launch to refine based on real-world feedback.
We embed, we don't impose. Common Factor operates as a focused extension of your team — adapting to your workflows and tooling, staying close to decision-makers, and moving at the pace of the business. No heavy onboarding, no bureaucracy.
We're a product and brand partner for early-stage teams. We help founders and innovation teams turn ambiguous ideas into tangible, working products — from high-fidelity prototypes to production-ready V1 foundations. We connect strategy, product design, and brand expression so everything moves in the same direction. We also heavily leverage AI tools and workflows across everything we do, so our small team moves with the speed and output of a much larger one.
B2B tech startups, mostly pre-seed through Series A — sometimes Series B/C teams exploring a new product bet. Our clients are usually founder-led teams with engineering talent but no dedicated product or design function, or product teams with plenty of ideas but limited bandwidth to shape them into something real.
We're not a design studio. Most agencies hand you polished visuals disconnected from how the product actually works. We start with product architecture, user flows, and technical constraints — then shape the experience and brand expression together. We also build AI into our process, using it to accelerate research, exploration, and iteration so you get better results in less time. The result is a coherent system your team can build on, not a deck to admire.
Most engagements start as focused, time-bound sprints — typically a few weeks, not months. We define the concept, product shape, and narrative foundation, then move into designing and building a meaningful first version. For teams that want continued support, we also work on an ongoing basis — providing steady product and brand guidance as your company evolves. Whether it's a sprint or a longer partnership, we stay close and move fast.
Tangible artifacts you can act on: high-fidelity prototypes, design systems, product specifications, brand foundations, and in some cases production-ready builds. Because we use AI-assisted workflows for everything from content generation to design exploration, we cover more ground than you'd expect from a team our size. We also offer a 90-day tune-up after launch to refine based on real-world feedback.
We embed, we don't impose. Common Factor operates as a focused extension of your team — adapting to your workflows and tooling, staying close to decision-makers, and moving at the pace of the business. No heavy onboarding, no bureaucracy.
We're a product and brand partner for early-stage teams. We help founders and innovation teams turn ambiguous ideas into tangible, working products — from high-fidelity prototypes to production-ready V1 foundations. We connect strategy, product design, and brand expression so everything moves in the same direction. We also heavily leverage AI tools and workflows across everything we do, so our small team moves with the speed and output of a much larger one.
B2B tech startups, mostly pre-seed through Series A — sometimes Series B/C teams exploring a new product bet. Our clients are usually founder-led teams with engineering talent but no dedicated product or design function, or product teams with plenty of ideas but limited bandwidth to shape them into something real.
We're not a design studio. Most agencies hand you polished visuals disconnected from how the product actually works. We start with product architecture, user flows, and technical constraints — then shape the experience and brand expression together. We also build AI into our process, using it to accelerate research, exploration, and iteration so you get better results in less time. The result is a coherent system your team can build on, not a deck to admire.
Most engagements start as focused, time-bound sprints — typically a few weeks, not months. We define the concept, product shape, and narrative foundation, then move into designing and building a meaningful first version. For teams that want continued support, we also work on an ongoing basis — providing steady product and brand guidance as your company evolves. Whether it's a sprint or a longer partnership, we stay close and move fast.
Tangible artifacts you can act on: high-fidelity prototypes, design systems, product specifications, brand foundations, and in some cases production-ready builds. Because we use AI-assisted workflows for everything from content generation to design exploration, we cover more ground than you'd expect from a team our size. We also offer a 90-day tune-up after launch to refine based on real-world feedback.
We embed, we don't impose. Common Factor operates as a focused extension of your team — adapting to your workflows and tooling, staying close to decision-makers, and moving at the pace of the business. No heavy onboarding, no bureaucracy.
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Resources
(06)
A few tools we built and would like to share with you.
Productivity and content, built our way.
